When’s the final time you selected your potato chips? The reply is: by no means! You don’t select potato chips! Potato chips select you. They arrive for you in some unspecified time in the future across the first of your grandma’s annual Labor Day barbecues that you simply keep in mind and then you definitely’re drawn, moth to flame, to the identical [redacted, crunch-less bite-sized paper bits] every time you end up within the chip aisle.
*Whispers* It doesn’t need to be this fashion… The world of potato chips is huge and nuanced. You possibly can change issues to your youngsters by making higher decisions/choosing up a special bag of chips for this yr’s gathering. Be!! The change!! You need to see!!!!! On the earth!!!!!!
Severe Eats / Amanda Suarez
And so, out of this deep-rooted sense for public service, the Severe Eats crew just lately pulled collectively 9 manufacturers of original-flavor (a.ok.a. plain, unflavored, however not unsalted) potato chips you are more likely to discover in your native grocery store and methodically, empirically, scientifically! tasted its method by means of all of them in a quest to determine the perfect. And we beloved each minute of it…whereas complaining all through that we should always’ve made tuna melts to go together with these piles of chips and in addition that salt & vinegar is a greater time than plain chips!
The Contenders
- Cape Cod Authentic Kettle Cooked Potato Chips
- Deep River Snacks Potato Chips, Kettle Cooked, Authentic Salted
- Hal’s Authentic Taste Chips
- Herr’s Potato Chips, Crisp ’n Tasty
- Kettle Model Sea Salt Potato Chips
- Lay’s Traditional Potato Chips
- Siete Sea Salt Potato Chips
- Utz Authentic Potato Chips
- Smart Potato Chips, Golden, Authentic
The Standards
A superb authentic potato chip is—and let me be the primary one to say this—crunchy. Yeah, I stated crunchy earlier than I stated “potato-y!” The crunch and the salt matter greater than the potato of all of it!! You’ll know you’ve encountered a top quality potato chip when the next collection of occasions happen, precisely on this order:
Severe Eats / Amanda Suarez
- You and the individual throughout the desk hear a crunch upon first chew.
- You instantly know that chip received’t be your final on this sitting.
- You see or really feel no must wipe your fingers of grease earlier than you attain for a second chip.
- You eat the second chip; you let slip involuntarily, from the bowels of one thing deep and unknown inside you: “Oh god, I’m in love with these.” The individual throughout the desk from you confirms: “Oh god, I do know, similar.”
- You unwittingly slap at a pile of napkins after chip 4 to clear that scrumptious afterthought of grease.
- You discover that 12 fluid ounces of a soda within the neighborhood quenches you precisely of your thirst.
Anyway! To degree the taking part in area of ALL AVAILABLE CHIPS, we zeroed in on authentic taste, non-ridged potato-only chips. No different veggies, no different flavors—simply potatoes and simply salt (and the oil the potatoes had been fried in, after all). If you find yourself liking this specific batch of nonsense, we are going to transfer on to different (higher) flavors and textures. Simply say the phrase, my offended, DM-happy sweets!!
Just a few notes on our general findings earlier than we get on to the rankings: This group had a really clear-cut desire for a kettle-cooked, sea-salted chip. Whereas I’ve listed the elements for every model, I couldn’t correlate any specific frying oil to “a greater chip,” although it’s value noting that the one occasion of avocado oil within the whooole bunch landed itself on the very backside. I discovered nostalgia performed much less of a task than it appears to have in earlier assessments, which was enjoyable!! Perhaps everybody is mostly feeling higher about issues? Hahahahahah!!
OK. No matter. The chips!
The Rankings
Kettle Model Sea Salt Potato Chips, 4.16/5
Think about a potato chip being so daring as to style like a…potato! Et voila: these!! Every taster remarked on the pervasive-in-a-nice-way potato taste, oftentimes noting in subsequent choices that that very same essential taste was missing. These kettle-cooked chips had been substantive, barely greasy (Amanda stated she’d count on to need to wash her fingers after a handful of them), and LARGE. The latter prompted Genevieve to write down in her notes: “These are virtually the scale of my palm! (Is that this Kettle??)” Traditional Genevieve. Traditional potato chips!
Components: Potatoes, vegetable oils (canola and/or sunflower and/or safflower and/or soybean), sea salt.
Hal’s New York Authentic Taste Chips, 3.83/5
Maybe the one occasion during which the instantly notable presence of oil felt right somewhat than icky. They had been “oily, however along with the tremendous crispiness, it’s not a foul factor,” wrote one tester, whereas one other referred to as the oil “good.” Now that I’m rereading these notes, I see no feedback within the realm of saltiness or taste, so…we’re going to name Hal’s (additionally kettle-cooked!) a unbelievable possibility for many who prefer to wreck individuals within the neighborhood’s lives through satisfying crunching and in addition don’t have time for greater than a fast hands-to-pants wipe.
Components: Potatoes, sunflower oil, sea salt
Deep River Snacks Potato Chips, Kettle Cooked, Authentic Salted, 3.61/5
Our first heavy-weight contender! These chips, additionally kettle-cooked, didn’t soften after the primary snap–they had been substantial sufficient that you simply needed to chew slightly bit. They had been appropriately salty, impressively crispy, and, once more, fairly thick (…to the purpose that it was the one motive I may pinpoint these not rating increased). Even nonetheless: This was the solely chip of the bunch editors remarked they stored coming again to.
Components: Potatoes, vegetable oil (comprises one among extra of the next: corn, cottonseed, sunflower, or canola oil), sea salt
Herr’s Potato Chips, Crisp ’n Tasty, 3.56/5
Distinctly savory, these morsels!! Like, to the purpose that “They barely remind me of a potato?” Kelli wrote. Genevieve even in contrast the expertise to consuming a cured egg yolk, which mirrored in nearly everybody’s numbers. Herr’s (once more once more once more: kettle-cooked!) are a extra fascinating and nuanced possibility for these on the lookout for taste above crunch and grease. That is additionally the primary look of standard outdated salt within the batch; the top-seeded picks referred to as out “sea salt” on their labels.
Components: Potatoes, vegetable oil (corn, cottonseed, sunflower), salt.
Lay’s Traditional Potato Chips, 3.16/5
You possibly can take a horse to water, however…nope, that’s not it. You possibly can educate an individual to fish, however…woof, no, not that one both. How does the saying go? “You possibly can assume you’ve put sufficient potato chips in entrance of a bunch of absurdly detail-oriented meals nerds that they will not be capable to ID Lay’s, however…they’ll see proper by means of your ruse as a result of Lay’s was the golden-ish yellow, oil-slicked, snackable sog of their youths?” Yeah, that’s the one. (OK, in all seriousness: Right here we enter not kettle-cooked territory, in addition to a definite absence of sea salt!! They’ll each make a return towards the tip, however…we’ll cross that bridge once we come to it.) (Nailed that final one!!) Apart from clocking these as Lay’s instantly, the group did not have lots to say about these of their tasting suggestions sheets.
Components: Potatoes, vegetable oil (sunflower oil, and/or corn oil, and/or canola oil), salt.
Smart Potato Chips, Golden, Authentic, 3.15/5
These tasted like Lay’s, however like if Lay’s had made a last-minute determination to throw the craveable-yet-manageable greasiness of their product out the window? Extra helpfully, Amanda wrote: “These tasted like a processed meals {that a} ‘90s well being PSA would warn towards.” Helen famous an amazing oily aftertaste. This is smart, as this was the chip with essentially the most potential oils concerned, per its ingredient record (“a number of” of at least 5 totally different oils).
Components: Potatoes, vegetable oil (comprises a number of of the next: corn, cottonseed, sunflower, soybean or canola oil), salt.
Utz Authentic Potato Chips, 3/5
To look at these is to assume you’ve laid eyes on the Utopian Superb of Potato Chips. And…they had been very good!! I believe all of us simply hope that once we are re-defining “the proper potato chip” (after society collapses and we start rebuilding once more, and many others., and many others.) that we’ll need stated chips to style recent! And salty!
Components: Potatoes, vegetable oil (comprises a number of of the next: cottonseed oil, corn oil, and/or sunflower oil), salt.
Cape Cod Authentic Kettle Cooked Potato Chips, 2.83/5
The group’s tasting notes for these almost identically mirrored these of their Deep River ones. The excellence was that these (that are kettle-cooked, btw!) had been even thicker, which helped crystallize that our desire is a thinner-cut chip! I’d go forward and replica/paste everybody’s pithy lil notes from this one, however all of them might be boiled right down to: “Wow! Crunchy! Wow! Too thick?”
Components: Potatoes, vegetable oils (canola and/or sunflower and/or safflower and/or soybean), sea salt
Siete Sea Salt Potato Chips, 2.56/5
Contrastingly, the kettle-cooked Siete chips had been so skinny they virtually melted, prompting everybody to touch upon their sogginess. There was a distinguished grease to the entire expertise, enveloping an in any other case very good potato taste. That is the one one of many batch that used avocado oil. Associated: I’m including “avocado oil style take a look at” to my Q3 pitch record. 🙂
Components: Potatoes, avocado oil, sea salt
Our Testing Methodology
All style assessments are performed with manufacturers utterly hidden and with out dialogue. Tasters style samples in random order. For instance, taster A could style pattern 1 first, whereas taster B will style pattern 6 first. That is to stop palate fatigue from unfairly giving anyone pattern a bonus. Tasters are requested to fill out tasting sheets rating the samples for varied standards. All information is tabulated and outcomes are calculated with no editorial enter so as to give us essentially the most neutral illustration of precise outcomes potential.
Severe Eats / Amanda Suarez
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